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Barratt to build homes targeting over 55: The builder moves to the retirement market



Barratt to build homes to over 55: Builder moves to the retirement market to cover the aging of the population
Barratt to build homes to over 55: Builder moves to the retirement market to cover the aging of the population
Barratt to build homes to over 55: Builder moves to the retirement market to cover the aging of the population

Barratt Homes usually build four-bedroom homes for young families
They are now offering houses with larger master suites and flexible rooms
This is to try and capitalize on the growing 55-year-home market
75% of the over 60s own their home, while under a third age of 25 to 34 years

One of Britain's largest home builders is moving into the retirement market to cover the United Kingdom's rapid aging.
Barratt Homes – the company that has picked Britain's property in the last three decades – is changing the way it plans and builds homes to try and entice the biggest homeowners.
The company usually builds four-bedroom homes for young families. They are now going to offer homes designed with a larger master suite and two more flexible bedrooms or studios.

This is to try to take advantage of the growing market for people over 55 who own their own homes but whose children have now abandoned the nest.
At the same time, McCarthy & Stone, one of the world's largest specialist housing and homeowners, is launching a "life series" for people over the age of 55 – still retiring, but looking for more comfortable and smaller accommodation.
Houses in Britain are increasingly belonging to older generations.
Three-quarters of people aged 60 and over have their own home, while less than one-third of people aged 25 to 34, according to the Office of National Statistics.

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